Preview of Trust Me
21 January 2009
by R.A. Porter

On Monday, January 26th, TNT expands its stable of original programming with the premiere of the Warner Horizon production, Trust Me. Starring TV vets Tom Cavanagh and Eric McCormack as best friends and creative partners at fictional Chicago ad agency Rothman Greene & Mohr, Trust Me is a light drama1 about modern advertising.
Here’s the thing: I want to like this show and I’m going to give it four or five or even six episodes to grow on me. Creators Hunt Baldwin and John Coveny have a combined 20 years of experience in the Chicago ad world, and they and co-EPs Greer Shephard and Michael M. Robin have proven they know how to put together a tight drama on a cable budget with The Closer. But…




I’ve spent a lot of time thinking about The United States of Tara. I’m struck by the show’s potential. The pilot is written by Juno screenwriter Diablo Cody, and directed by Craig Gillespie (Lars and the Real Girl). Did I mention it also has the hand of Stephen Spielberg on it? And with Toni Collette playing the lead, The United States of Tara could be a TV masterpiece.
I love Ugly Betty. But last night’s show left me a bit – perturbed. Just slightly. In “Dress for Success”, Betty is scrambling to hold on to her position in the YETI program. Being a magazine editor is her dream, her passion. Her family should understand this and know (after three years) that the job requires long hours, sometimes at the last minute. They should know she is called away from family functions to run errands for Daniel. It’s her job. She signed on for this and it’s a typical rung in the ladder she hopes to climb.
I have to be honest. I remember watching advertisements of 10 Items or Less back in 2006. I was not interested. The commercials reminded me of Saved By The Bell – a show I was addicted to as a kid but hate as an adult. Now that I’m all grown up, the stupid, lame jokes of Saved By the Bell make me wish I could shoot myself instead of enduring another half hour of Zach and gang. So, to avoid being suicidal, I didn’t tune in for 10 Items. After watching “Turkey Bowling”, the 10 Items or Less season premiere, I realize how misleading marketing can be and regret not giving the show a chance 2 years ago.